Resources / Go deeper · Playbook
The AEO Playbook for Local Businesses
The short answer
A step-by-step playbook for getting your local business recommended by ChatGPT, Gemini, Perplexity and Google AI Overviews. It covers setting up your business so AI recognizes it, page templates that answer client questions and a monthly tracking sheet. $97, instant PDF download.
Who is the playbook for?
Owners of medspas, dental practices, wellness studios and other local service businesses who want to do the work themselves, or hand it to someone on their team, with a clear system to follow.
What's inside?
It starts with how AI picks a business: can it identify you, describe you and confirm you? Then five steps, each with a clear "done when" checklist:
- Entity foundation. Set your facts once and make every listing match, including your providers.
- Structured data. Copy-and-paste templates that label your business, providers, services and FAQs for machines.
- Answer-first pages. A page template for each core service, written to be quoted.
- Proof. Reviews that say something, independent mentions and an outreach email for "best of" lists.
- Measurement. A monthly tracking sheet for your AI answers.
It closes with a 90-day plan, so you know what to do first.
How is it different from the Sprint?
The playbook teaches the system. The AI Answer Sprint has our team run it on your business, with a ranked roadmap in 10 days. If you'd rather it be done for you, start with the Sprint.
Instant PDF download
$97
Questions about the playbook
What format is the playbook?
A PDF with templates and a tracking sheet. Your download page opens as soon as checkout is complete, and your receipt arrives by email.
Do I need technical skills?
No coding experience needed. Everything is written for business owners, and the structured data templates are copy and paste.
Can I upgrade to the Sprint later?
Yes. Many owners start with the playbook and bring us in when they want it done for them.