Resources / Glossary
The AI Visibility Glossary
The short answer
Plain-language definitions of the terms that come up in AI visibility, AEO, GEO and local marketing, from answer engines to NAP consistency. Written for business owners, not marketers.
The terms
AEO (Answer Engine Optimization)
Making your business the answer AI tools give when people ask a question. Read more.
GEO (Generative Engine Optimization)
Helping AI models that write answers, like ChatGPT and Gemini, understand and cite your business. Often used alongside AEO.
SEO (Search Engine Optimization)
Improving how your website ranks in traditional search results. Still the foundation AEO and GEO build on.
AI visibility
How often, and how accurately, AI tools mention your business when people ask about your services.
AI Visibility Score
The KBhaus measure of how visible your business is across AI answers, tracked monthly in your Client Portal.
Answer engine
A tool that answers questions directly instead of listing links, such as ChatGPT, Perplexity or Google AI Overviews.
Google AI Overviews
AI-written summaries at the top of some Google results. Read more.
Entity
A specific, identifiable thing AI understands, such as your business, your founder or your location.
Knowledge graph
The connected facts search engines and AI hold about entities: who you are, what you do and where.
Citation
A source AI links to or names when giving an answer. Also used for any mention of your business details online.
NAP consistency
Your business name, address and phone number matching exactly across every listing.
Google Business Profile
Your free business listing on Google Search and Maps. One of the sources AI relies on most.
Schema markup
Code added to a web page that labels information, such as your services, hours or FAQs, for search engines.
FAQ page
A page that answers common client questions directly. One of the easiest formats for AI to quote.
Service page
A page dedicated to one service, explaining who it's for, what happens and what it costs.
Zero-click search
A search where the person gets their answer without clicking any website.
Prompt
The question or instruction someone types into an AI tool.
Review velocity
How steadily new reviews arrive over time.
Front desk conversion
The share of inquiries your team turns into booked appointments.
Questions
Is AEO replacing SEO?
No. AEO builds on SEO. A site that search engines understand is easier for AI to understand too.
Which term matters most for a local business?
Consistency. Matching details everywhere underpins almost everything else here.