Practical writing on AI visibility, brand authority and the systems that turn attention into booked clients. Written by Kate Bakker.
Visibility gets the call. The first 60 seconds decide whether it books.
October 2026 · 6 min readEntity authority is the quiet reason one name keeps coming up and yours doesn't.
October 2026 · 6 min readAI recommends the medspas it can verify and describe. Most practices give it neither.
October 2026 · 6 min readWhat changed in the answer engines, what it means for your business, and one thing to do about it. No fluff.